“Everyone is an Artist”, a well-known quote by a German Artist Joseph Beuys printed on a T-shirt sparked a change in our founder, Sunil Gupta. Beuys wasn’t suggesting everyone is a traditional artist in the professional sense like a painter or a sculptor. Instead he meant that every person possesses an inherent capacity for creativity and their ability to shape their world, making the process itself a creative act.
This led to the birth of LINES. What began as a personal moment of inspiration turned into a mission, to make a T-shirt where art, purpose, sustainability and sensibility meet. And the story doesn’t end here. This is just the beginning. More products, more ideas are on the way.
Join us as we reimagine Fabrics, reimagine clothing, not just as fashion but as a form of expression, activism and art. Join us at LINES.
And as our founder, Sunil Gupta always says “Good Lines can change everything”.