ABOUT LINES

Most things in life happen by chance — and so did our beginning.

The idea sparked from the timeless philosophy of “Everyone is an Artist,” inspired by Joseph Beuys — a belief that creativity is universal. Around the same time, a minimal line-art illustration spotted in a Netflix series sketched our name — Lines.

With no roadmap, our founder, Sunil Gupta, set out simply to create something meaningful. Over a year of learning and fabric-hunting across India led us to our foundation — premium fabrics that are soft, durable, and made for everyday comfort.

Today, we launch designs rooted in simplicity and longevity — made for those who love minimal, mindful fashion. Coming soon, our Raw Cotton Collection reflects our commitment to nature — breathable, real, and planet-friendly.

Because sometimes, all it takes is one line to begin.

Good Lines can change everything.