SS Fabric “LINES” (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains our practices and procedures regarding the collection, use, safeguarding, sharing, transfer, and disclosure of your information when you visit our website or make a purchase.
We collect only such information as is necessary for our business purposes, including providing you with our services, completing your orders, or contacting you regarding your order status.
For the purposes of this Privacy Policy, Sensitive Personal Data or Information (“SPDI”) shall have the meaning assigned to it under the Information Technology Act, 2000 (“IT Act”) and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”). The term Personal Information in this Privacy Policy includes SPDI wherever appropriate and/or mandated under the IT Act and SPDI Rules.
1. Information We Collect
1.1 Personal Information
We may collect the following personal information when you interact with our website:
- Contact Information: Name, email address, phone number, and mailing address.
- Payment Information: Credit/debit card details, billing address, and other payment-related information.
- Account Information: Username, password, and other details provided when creating an account.
- Order Information: Details of products purchased, including product names, quantities, sizes, colours, and shipping information.
- Communication Information: Information you provide when contacting our customer service team or subscribing to our newsletter.
- Demographic Information: Age, gender, preferences, and interests (when voluntarily provided).
1.2 Non-Personal Information
We may also collect non-personal information automatically as you navigate our website, including:
- Browser and Device Information: IP address, browser type, operating system, device type, and screen resolution.
- Usage Data: Pages viewed, time spent on pages, links clicked, search queries, and other actions taken on our website.
- Location Data: General geographic location based on IP address.
- Referral Information: How you arrived at our website.
2. How We Use Your Information
We use your information for the following purposes:
- Order Processing: To process and fulfill your orders, including payment, shipping, and delivery.
- Customer Service: To respond to your inquiries, provide support, resolve issues, and handle complaints.
- Communication: To send order confirmations, shipping updates, and (with your consent) marketing communications.
- Personalization: To customize your shopping experience, recommend products, and display relevant content.
- Security: To protect against fraud, unauthorized transactions, and other security threats.
- Analytics: To analyze website performance and user behavior to improve our services.
- Legal Compliance: To comply with applicable laws, regulations, and legal obligations.
- Business Operations: To manage inventory, financial reporting, and business planning.
3. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may, however, share your information with trusted third parties in the following circumstances:
- Service Providers: With third-party vendors assisting with payment processing, shipping, marketing, website hosting, customer support, and analytics.
- Legal Requirements: If required by law, court order, government request, or legal process.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
- Consent: When you have expressly consented to such sharing.
- Emergency Situations: To protect the safety and security of our users or the public.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience:
- Essential Cookies: Necessary for basic website functionality.
- Performance Cookies: Help us analyze website traffic and usage patterns.
- Functionality Cookies: Remember your preferences and login information.
- Targeting Cookies: Serve targeted advertisements based on your browsing behaviour.
You may manage your cookie preferences through your browser settings. Please note, however, that disabling cookies may affect certain website functionalities.
5. Data Security
We implement appropriate security measures to protect your personal information, including:
- Encryption: Sensitive data is encrypted during transmission and storage.
- Access Controls: Personal information access is limited to authorised personnel on a need-to-know basis.
- Regular Audits: Periodic assessments and security updates.
- Secure Servers: Use of secure, industry-standard servers and hosting facilities.
- Employee Training: Regular staff training on data protection and privacy.
6. Data Retention
We retain your personal information for as long as necessary for the purposes described in this Privacy Policy or as required by law:
- Account Information: Until account deletion or 3 years after your last activity.
- Order Information: 7 years, to comply with tax and legal requirements.
- Marketing Data: Until you opt out or 2 years after your last engagement.
- Website Analytics: 2 years from the date of collection.
7. Your Rights and Choices
You have the following rights concerning your personal information:
- Access and Review: Request access to and review of your personal information.
- Correction: Update or correct inaccuracies in your personal information.
- Deletion: Request deletion of your personal information, subject to legal requirements.
- Consent Withdrawal: Withdraw consent for processing SPDI at any time.
- Data Portability: Request a copy of your data in a portable format.
- Opt-Out: Unsubscribe from marketing communications.
8. International Data Transfers
If we transfer your data outside India, we ensure that appropriate safeguards are in place, in compliance with applicable data protection laws.
9. Contact Information
For any privacy-related queries, grievances, or requests, please contact our Data Protection Officer/Grievance Officer:
Email: support@thelinesofindia.com
Grievance Officer: support@thelinesofindia.com